The goji berry grows in the harsh Himalayan environment. Goji has been used for thousands of years by the people of the region for its health benefits. Fortunately the modern world is beginning to now discover the important benefits of the goji berry. Goji berry is also known as Wolfberry.
Major benefits of the goji berry: The goji berry may be the most important anti-aging food available today. The power of this superfood lies largely in its ability to reduce the effects of aging. This tiny red fruit is thought to have a significant impact on many degenerative and aging related ailments.
Harvested in the Himalayan, Goji berries taste like a vibrant blend of berries and chocolate. Hidden within its ruby pigment is the magic that makes it nature’s perfect energy fruit. Goji is packed full of antioxidants, amino acids and essential fatty acids. Although Goji may not be available in your local supermarket, you can find it in health food and gourmet stores (often in juice form or as dried berries). Goji contains:
- A remarkable concentration of antioxidants that help combat premature aging, with 10 times more antioxidants than red grapes and 10 to 30 times the anthocyanins of red wine.
- A synergy of monounsaturated (healthy) fats, dietary fiber and phytosterols to help promote cardiovascular and digestive health.
- An almost perfect essential amino acid complex in conjunction with valuable trace minerals, vital to proper muscle contraction and regeneration.
The fatty acid content in Goji berries resembles that of olive oil, and is rich in monounsaturated oleic acid. Oleic acid is important for a number of reasons. It helps omega-3 fish oils penetrate the cell membrane; together they help make cell membranes more supple. By keeping the cell membrane supple, all hormones, neurotransmitter and insulin receptors function more efficiently. This is particularly important because high insulin levels create an inflammatory state, and as we know, inflammation causes aging. Science has found that goji berries are useful in preventing:-
- chronic fatigue
- High blood pressure
- Vision problems
- Circulatory problems
- Sexual dysfunction
- Bad complexion
AVAILABILITY: Goji berries (dried) are becoming more readily available. The juice form is available in nutritional supplements. Kyäni Sunrise includes goji berries as a core ingredient.