Natural News Article:NutraCea Invests in Rice Science to Bring Antioxidant Benefits of Stabilized Rice Bran to the Masses

“(NaturalNews) The rice bran ingredient manufacturer NutraCea has entered an agreement with HerbalScience Singapore to create two joint ventures to expand research, development and marketing of products based on stabilized rice bran.

The two companies are forming a third company, Rice Science, to develop stabilized rice bran extracts for use as a nutraceutical ingredient in foods and beverages. Rice Science will be 80 percent owned by NutraCea.

According to NutraCea, stabilized rice bran contains a variety of ingredients that provide benefits for preventing or treating arthritis and diabetes and improving immune health. Among the reasons cited for rice bran’s nutraceutical value are its high content of the vitamin E complexes referred to as tocotrienols and gamaoryzanol; B vitamins; betacarotne; and fiber. Rice bran is also high in powerful antioxidants.

“We know that stabilized rice bran contains a rich bounty of natural compounds at therapeutic levels,” said NutraCea Chief Executive Officer Brad Edson. “We believe by isolating these specific elements, we can create quantifiable isolates that have the potential to be measurably effective in dealing with some of the most serious health threats that we face today.”

In white rice, the bran and germ are discarded from the rice seed, and much of the nutritional content along with it…”

For the full article written by Natural News click HERE


Nn Stabilized Rice Bran – Antioxidant Rich Natural Superfood

Nn Stabilized Rice Bran



Stabilized Rice Bran – One of the most bio-available SuperFoods on earth

Understanding Rice Bran

  • Brimming with Nutrients
  • Bursting with more than 110 Antioxidants and Cofactors
  • Rice bran contains over 65% of the nutrients found in whole rice
  • Contains lipase enzyme which causes rancidity within hours after harvesting.


Hence, previously the bran has always been removed and discarded or used as animal feed

Nutracea® (in Arizona, USA) The world leader in stabilized rice bran research and technology has successfully stabilized rice bran without added chemicals, or degrading its nutritional profile, so that the full goodness of rice bran can be harnessed


For more information on our Stabilized Rice Bran, visit
www.nutracea.com

Stabilizing Rice Bran is A Major Breakthrough

  • Advanced & patented technology to stabilize rice bran without any use of chemicals
  • Maintains and enhances its nutritional profile
  • Makes Stabilized Rice Bran a SUPERfood – one of the most bio-available whole food on earth

7 Patents Awarded to NutraCea®

  1. US Patent #5,985,344 – Nov, 1999 “Process for Obtaining Micronutrient Enriched Rice Bran Oil”
  2. US Patent #6,126,943 – Oct, 2000 “Method for Treating Hypercholesterolemia, Hyperlipidemia, and Atherosclerosis“
  3. US Patent #6,303,586 B1 – Oct, 2001 “Supportive Therapy for Diabetes, Hyperglycemia and Hypoglycemia“
  4. US Patent #6,350,473 B1 – Feb, 2002 “Method for Controlling Serum Glucose“
  5. US Patent #6,558,714 B2 – May, 2003 “Method for Treating Hypercholesterolemia, Hyperlipidemia, and Atherosclerosis“
  6. US Patent #6,733,799 B2 – May, 2004 “Method for Treating Hypercholesterolemia, Hyperlipidemia, and Atherosclerosis“
  7. US Patent #6,902,739 B2 – June, 2005 “Method for Treating Joint Inflammation, Pain, and Loss of Mobility”


Contains Balanced & Natural Vitamins, Minerals, Trace Minerals, Essential Fatty Acids, Essential Amino Acids, PhytoSterols, Gamma Oryzanol, Tocotrienols, Alpha-Lipoic Acid, Flavanoids, Carotenoids, Gluthathione, Polysaccharides, Phospholipids, SOD, CoQ10, Other Micro-nutrients & Antioxidants, ……

  • Easily absorbed & utilized by the body
  • Natural forms
  • Exhaustive list of nutrients
  • 100% Vegetarian

Contains a Natural Concoction of over 110 Potent Antioxidants & Antioxidant Nutrients to protect the body against free radical damage.

Including : Tocotrienols, Tocopherols, CoQ10, Alpha Lipoic Acid, Proanthocynidins, Carotenoids, Gamma Oryzanol, Gluthathione, Catalase, Aspartate Amino Transferase, Arabinogalactan, ß-Sitosterol, Campesterol, Stigmasterol, Niacin, Histidine, Cysteine, Inositol, Choline, Vitamin K, Riboflavin, DMG,….


Over 110 Antioxidants work Synergistically to Offer Better & More Complete Protection

Free Radicals What Are They?

  • Highly unstable molecules that wreak havoc in the body.
  • Formed daily in the body every moment when you breathe or your body uses oxygen. Impossible to avoid.
  • Other causes: stress, exposure to sunlight, air pollution, house-cleaning chemicals, cigarette smoke, a diet high in fat or sugar, processed food, medication, exercise, etc.


Each cell in the body suffers at least 10,000 HITS by free radicals each day.

And there are close to 100 trillion cells in the body. Imagine the number of HITS your body suffers daily
What do Free Radicals cause…

  • Cancer
  • Heart Diseases
  • Arthritis
  • Stroke
  • Premature Ageing
  • Diabetes
  • Elevated Blood Pressure
  • Allergies
  • High Cholesterol Levels
  • Lowered Immune Function
  • Other Degenerative Diseases

What Combats Free Radicals? Antioxidants !
Over 110 Antioxidants & Cofactors in Stabilized Rice Bran work synergistically to offer More Effective & More Complete Protection.

  • Lowers the risk of heart attack, stroke and cancer
  • Regulates blood sugar — A safe food for diabetics and those with hypoglycemia (endorsed by the Diabetes Research Institute)
  • Lowers bad LDL cholesterol and Triglycerides. Increases good HDL cholesterol
  • Enhances immune function by promoting T-cell development
  • Reduces skin problems due to free radical damage eg. wrinkles, fine lines, skin sagging, pigmentation, age spots, dull-looking complexion.

Stabilized Rice Bran has the highest ORAC score compared to 28 types of other antioxidant-rich food.

What is ORAC (Oxygen Radical Absorbance Capacity)?

ORAC measures the antioxidant levels of a substance. A high ORAC score means that a particular substance is high in antioxidants.

Stabilized Rice Bran has ORAC score of 2,447 per 12g serve! Equivalent to 5 servings of fresh fruits & vegetables!

Beyond ORAC
Apart from Antioxidants that contribute to high ORAC score, Stabilized Rice Bran also contains Cofactors that work synergistically to offer More Effective & More Complete Protection.

Stabilized Rice Bran provides highest lipophilic (fat soluble) antioxidants compared to 28 types of other foods.

  • Lipophilic antioxidants have higher bio-availability and are preferred by cells.
  • Lipophilic antioxidant penetrates the cell membrane more easily and stay in the cell longer to fight free radical damage.

Impressive spectrum of both lipophilic (fat soluble) and hydrophilic(water soluble) antioxidants.

Protects the cell inside an out for a more complete protection against free radical damage.

Why Do You Need A Spectrum Of Antioxidants & Cofactors?

Even though Antioxidants can work independently but they work better as a team. Some Antioxidants can resuscitate one another when they get wiped out by free radical – this literally “recycles” the antioxidants. The best solution is to stick with eating foods that contain a broad spectrum of naturally occurring antioxidants and their cofactors.

Nn Stabilized Rice Bran is your solution!!


Stabilized Rice Bran Detoxifies The Body.

  • The high fibre content adds bulk to stools, ensuring timely elimination of toxins.
  • “Scrubs” the intestinal walls to rid putrefying waste that block nutrient absorption and poison the system
  • High Antioxidant content
  • Combats free radicals that produce toxins
  • Antioxidants such as Alpha Lipoic Acid is known to be able to chelate metal and eliminate them out of the body

Nature’s Super-Food – Nn Stabilized Rice Bran

  • Just 2 heaped teaspoons once or twice daily provides your body with excellent nutrition
  • Provides fiber to rid toxins from your body
  • Protects your body from free radicals with the most complete, potent & natural antioxidant concoction.

CONTACT: RobertMurti@aol.com for details on how to purchase the wonder product.


Patented Stabilized Rice Bran Co. NutraCea News

NutraCea Completes Purchase of Irgovel, Largest Rice Bran Oil Processing Facility in South America

PHOENIX, Feb. 22 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin
Board: NTRZ), a world leader in stabilized rice bran (SRB), nutrient
research and technology, announced today that it is has completed the
purchase of Irgovel, the largest rice bran oil processing facility in South
America, for a purchase price of approximately $14 million. The 70,000 ton
annual capacity facility located in Pelotas, Brazil provides NutraCea with
the opportunity to sell rice bran oil in addition to its entire portfolio
of patented and proprietary stabilized rice bran and stage two derivative
products into the Brazilian and global marketplace.

    NutraCea announced its intent to purchase the facility on February 4th
subject to certain closing conditions, which have now been satisfied. The
Company paid $14,080,000 for all of the outstanding equity interests in
Irgovel. In addition, the Company may provide capital to Irgovel as
necessary to fund approximately $5.3 million in installment payments owed
by Irgovel to the Brazilian government for deferred tax obligations. These
deferred tax amounts are payable over a period of 10 years.

    The 40 year old rice bran oil facility is the largest in South America.
Currently, the plant is operating at about one-third of its capacity.
NutraCea anticipates investing approximately $4 to $6 million to refurbish,
upgrade and install their proprietary equipment into the facility and
expects to complete this project by the end of this year.

    "When running at full capacity, we believe that the plant can generate
approximately $30 million in annual sales from the rice bran oil. As
previously announced, NutraCea will install its proprietary technology
during 2008 to improve the dynamics of the traditional rice bran oil
extraction business for the production of higher value-added derivative
products. We anticipate these new derivative products could result in
meaningful additional revenue, beyond what is stated above, beginning in
2009," said Leo Gingras, Chief Operating Officer of NutraCea.

    NutraCea has entered into marketing arrangements, which it believes
will allow the Company to sell the plant's current production capacity as
well as all future expanded production.

    Brad Edson, President and Chief Executive Officer of NutraCea said, "We
are extremely pleased to have completed this transaction, which is a
significant next step in our strategic growth plan to establish facilities
in leading rice bran producing regions of the world in order to further
grow our market presence and increase shareholder value."

    "We have spent a great deal of time in discussions with members of the
Brazilian government on many levels over the past two years and are most
appreciative of the positive reception that we have received and the co-
operation we have obtained," added Edson.

    "Pelotas is a recognized agro-industrial city in our country. I'm
confident NutraCea will help us increase this sector. Therefore, we are
very pleased that NutraCea has found us and come to be a part of our
economy," stated Dr. Adolfo Fetter Junior, Mayor of Pelotas, Brazil.

    Irgovel is located in the third largest city in the southern state of
Rio Grande do Sul with a population of approximately 350,000. NutraCea will
be one of the largest employers in the area and, as a major potential
contributor to the local economy, has been enthusiastically welcomed by
local, state and federal governments.

    About NutraCea

    NutraCea is a leader in stabilized rice bran nutrient research and
dietary supplement development. Through its wholly owned subsidiary RiceX,
the company manufactures as well as distributes products and food
ingredients made from Rice Bran through its proprietary technology and
processes. The Company has developed intellectual properties and created a
range of proprietary product formulations, delivery systems and whole-food
nutrition products. NutraCea's proprietary technology enables the creation
of food and nutrition products from rice bran, normally a wasted by-product
of standard rice processing. In addition to its whole-foods products,
NutraCea develops families of health- promoting "nutraceuticals," including
natural arthritic relief and cholesterol-lowering products. More
information can be found in the company's filings with the SEC and you can
visit the NutraCea web site http://www.NutraCea.com

    Forward Looking Statements

    This release contains forward-looking statements, including, but not
limited to, statements regarding the successful operation and improvement
of the rice oil facility in Brazil and the market demand for the material
to be produced at the facility, all of which statements are subject to
market risks, and the possibility that NutraCea will not be able to
complete the plant modifications on a timely basis, to operate the plant
efficiently, or to obtain sufficient customer demand to utilize expected
production from the plant. These statements are made based upon current
expectations and actual results may differ from those projected due to a
number of risks and uncertainties. The Company does not undertake to update
forward-looking statements in this news release to reflect actual results,
changes in assumptions or changes in other factors affecting such
forward-looking information. Assumptions and other information that could
cause results to differ from those set forth in the forward-looking
information can be found in the Company's filings with the Securities and
Exchange Commission, including the company's most recent periodic report.

     Company Contact:
     Margie Adelman
     Senior V.P. NutraCea
     602-522-7551
     madelman@nutracea.com

     Investor Relations Contact:
     Marilynn Meek
     Financial Relations Board
     212-827-3773
     mmeek@frbir.com

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SOURCE NutraCea